Xinhua Finance is developing a China distribution capability based upon its proprietary financial information products, solid client base and increasingly visible brand name. This distribution strategy expands our reach from our current customer base of leading financial institutions and corporations to "high net worth" individuals who need our information to make investment decisions. We also provide advertising opportunities to our financial institution and corporation clients with advertising and sponsorship slots obtained in return for content. These financial institutions and corporations are prime candidates for advertising through the media distribution network we are developing since they want access to the same "high net worth" individual demographic that we are targeting.
Xinhua Finance is also further developing its desktop terminal business, another key medium for financial information. We are focusing on commodities and futures data and intend to expand into other key asset classes such as equities, fixed income, and foreign exchange.
With deeper penetration into China, Xinhua Finance is your preferred choice for information and services on which to make well-informed investment decisions.